The Authority recently handed over content studio equipment to the Malawi University of Business and Applied Sciences (MUBAS).
Speaking at the hand over ceremony MACRA DG Daud Suleman said the equipment is worth 400 million Kwacha.
In his remarks Suleman stressed that Content production is the future of the digital economy.
“As a Regulator we are in the process of discussing with Facebook, Google and other social media platforms with the aim of monetizing the content created in Malawi” he said.
In his remarks MACRA Board Director Alekeni Menyani emphasized that broadcasters in the country are required to air 60% of local content.
“We noted that there was a gap in terms of production of local content, it is against this background that we earmarked MUBAS and the University of Malawi (CHANCO) as pilot institutions to establish content studios across the country.
We hope that the equipment will go along way in improving local content production and the training of our media and communication students in the country” he said.
In her remarks the vice chancellor of MUBAS Associate Professor Nancy Chitera stated how the equipment will assist the university to achieve its strategic goal of providing quality education to every Malawian.
“The equipment will help our students gain hands on experience and access to quality training which will ensure a professionally trained sector” she said.
MACRA is planning on establishing content studios across the country to ensure that everyone has access to quality equipment for content production as we move towards a digital economy.